84% of Americans make energy-efficiency updates on their homes in order to save on home energy costs, while just 30% do so to conserve natural resources and only 24% said they are educated on the importance of energy-efficiency.
Despite the major issues discussed and debated on the national stage, the majority of Americans appear to be motivated by cutting costs to improve the financial well-being of their household… HomeServe’s survey results suggest that leveraging the financial benefits of energy savings to influence homeowners to be more energy conscious could be an effective strategy
That is the main conclusion drawn from the HomeServe “State of the Home Survey” Winter 2016 edition. I don’t think these results will surprise anyone working in the green industry. It is encouraging that the survey found 66% of Americans plan to start a home energy-efficiency project within the next 12 months… whatever the reasons; but for long-term sustainability, we will need to look beyond our last electric or gas bill.
In the meantime, check out Business Wire’s article for more results from HomeServe’s Winter 2016 “State of the Home Survey”, and enjoy their excellent infographic.