Since when has a simple reminder to “Spring Forward” this weekend had me instantly sobbing? When it is Milo Ventimiglia teaming up with Duracell in reminding us to change our clocks and change the batteries in our smoke detectors.
For years the National Fire Protection Association and the Red Cross have suggested using our twice-yearly ritual of moving our clocks ahead or back one hour to also change the batteries in our smoke and carbon monoxide detectors. Nevertheless, according the the U.S. Census Bureau’s American Housing Survey, a full quarter of all households reported they have not changed the batteries in their smoke alarms in the last six months.
Enter Milo Ventimiglia posing with a 9-volt battery and cue instant sobs across the country.
For those of you not following NBC’s hit series “This Is Us”, Milo’s beloved character, Jack, dies of complications from smoke inhalation following a house fire. The episode, “Super Bowl Sunday“, aired on February 4th after the actual Super Bowl.
So yes, it’s still too fresh – which means this one photo will likely be more effective than years of regular public service announcements.
Daylight saving time 2018 begins at 2:00 a.m. on Sunday, March 11.
Set your clocks forward one hour… and change the batteries in your smoke detectors and carbon monoxide detectors.